YellowBrix Solutions: Content Analytics
Visualizing Business Intelligence
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Our Content Analytics solutions provide insight into market and business intelligence on companies, people, products, topics, brand and reputation. We provide the real-time analytics needed to track, forecast and react to market and business news that matters most to you and your organization. Use YellowBrix Content Analytics to track new products that change your competitive landscape, executive change that redirects company strategy, and mergers and acquisitions that impact your business or investments.
Sentiment and Entity Analytics
YellowBrix Content Analytics leverages contextual matching, sentiment analysis, entity identification and analytical processing with our extensive industry news and competitive intelligence services to provide a qualitative evaluation of a company's strategic position in its market.
YellowBrix Content Analytics analyzes industry and business intelligence using measurement and sentiment analytics for the volume of media exposure for companies, people, products and topics in the mainstream news media and blogs; and uses sentiment analysis to weigh the level of positive or negative content within an article or blog.
Our Content Analytics and features include:
- Sentiment analysis that provides a positive or negative weighting of news articles.
- Quantity and frequency of the mentions of companies, people, products and topics.
- Visual, interactive representation of a company's stock performance and its media sentiment by time and by type of source.
- Measurement of market/industry indices based on a ranking of company stock performance, benchmarked against other public companies within that industry.
- Dynamically linked business intelligence information that includes: company profiles, key executives, top competitors, press and public relations activity, quarterly & annual financials, stock quotes, interactive stock charting and SEC filings.
Influencing the Decisions of the Executives in Leading Organizations
For more than 10 years, YellowBrix solutions have been employed in Fortune 1,000 corporations, associations, middle-market and small business companies across more than 25 industries in the United States and worldwide, including industry leaders like Sprint, Lockheed Martin and Host Communication who turn to YellowBrix for their business intelligence needs.
