Why YellowBrix: Case Studies
Intranet, Northern Trust Bank
Keeping employees informed and driving traffic back to their site.
Northern Trust Bank, a leading provider of investment management, asset and fund administration and banking solutions, relies on YellowBrix to keep employees up to speed on industry trends and apprised of what's happening with competitors. Each morning, Northern Trust's marketing department sends an e-newsletter to 1,600 employees, filled primarily by the latest industry news provided by YellowBrix. The articles spark discussion and give direction to management for more in-depth research. The newsletter also links back to a portal for Northern Trust employees-providing the added benefit of keeping employees connected with the latest happenings in their workplace.
