Why YellowBrix: Case Studies
Website, FundsXpress Financial Network
Complementing state-of-the-art solutions with targeted news and general information.
FundsXpress, an Internet-based financial services provider, has turned to YellowBrix to enrich the content it offers to 200 financial institutions nationwide. FundsXpress provides a range of services that helps facilitate clients' online business, and, with the YellowBrix financial solution, complements those services with industry headlines, up-to-the-minute general news, stock information and competitive intelligence.
"We were seeking an information solution that provides our customers with top U.S. and international general interest news, as well as sports and entertainment content that would keep them coming back to their financial institution's website for their daily information updates as well as their online banking transactions," says Mark Engels, Vice President of Business Development. "YellowBrix was able to provide us the variety of content we needed in a 'one-stop-shop' package." By rounding out FundsXpress' state-of-the-art financial product suite with a blend of highly specific and general content, YellowBrix has proven itself an integral part of the complete Web package that more and more companies are finding essential to engage and retain customers.
